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Levine joins fashion fray

on September 05, 2013 10:50 AM

NEW YORK (AP) — Shawl-collar cardigans and sweatshirt blazers? You’ve got to be as cool as a rock star to pull off this stuff as trendsetting style.

Of course, Adam Levine, frontman of Maroon 5 and a mentor on NBC’s “The Voice,” is.

Levine previewed his first foray into design — a menswear line for Kmart — for a small group of fashion insiders on Tuesday. “It’s great to see all the tiny things we worked on, all the little details, up close and finished,” he said.

“Honestly, I think fashion has a lot to do with when you wake up that day; a reflection of where you are, who you are and what you’re going to do,” said Levine.

“I’m not making a pretentious fashion statement, but you have to put something on, and I’m not wearing a fig leaf.”

He walked into the room wearing a purple T-shirt, slim black pants and tropical leaf-print Jams. With no bling, leather or luxury labels, one could imagine Levine putting some of the mass-market product, with a price range of $14.99-$69.99, into his own closet. “I definitely dress a certain way,” he said.

Henley Ts, plaid button-down shirts, baseball caps and a camouflage cargo jacket were part of the collection that will land in 500 stores on Oct. 1.

Online: Adam Levine Kmart Shop Your Way: http://bit.ly/LevineAP

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