Indiana, PA - Indiana County

Steel City uses Kickstarter in effort to expand to city

by on July 13, 2014 1:59 AM

The Lang brothers grew up in Pittsburgh, so it’s only fitting that they’re trying to expand their popular Indiana-based restaurant to the city.

Gary Lang and sons Shawn, Tony and Matt own Steel City Samiches along North Seventh Street.

Through a Kickstarter campaign, the brothers are trying to open a Steel City Samich-style food truck in Pittsburgh.

According to the Kickstarter page, the brothers had the idea to revolutionalize the Pittsburgh-style Samiches about six years ago. “We loved the concept of having your whole meal stuffed into a samich, but there seemed to be something missing,” it says. What was missing was more meat and toppings, and all of their “Signature Samiches” have multiple types of meat, cheese and egg and are topped with fries, slaw and tomatoes.

“We’re hitting the streets of the Burgh to bring you not just a Pittsburgh-style Samich,” the site says, “but to show you everything that they can be if a little imagination goes into the process.”

It says that, although the brothers respect the history of how Pittsburgh-style sandwiches came to be, it’s “time for a revolution.”

Backers of the campaign receive rewards based on the level of support for Steel City — from a free sandwich for those who pay at least $7 to a few prominent advertising spots for a backer with $7,500 or more. A cheaper pledge for those hooked on the sandwich may be the $100 one, where the supporter receives two free sandwiches a month for a year. And, for a pledge of $500, you can make your dream sandwich a reality, and name it whatever you want, too. A full list of the pledge possibilities is available on the site.

The Kickstarter campaign ends at 10:40 a.m. on Aug. 3. You can make your pledge here.



Ellen Matis is the digital media coordinator and a staff writer at The Indiana Gazette. She is the person behind the Gazette's social media. A 2012 graduate of Indiana University of Pennsylvania, Ellen has a degree in journalism and public relations. Follow her on Twitter, @EllenMatis, or email her at ematis@indianagazette.net.
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