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Letter to the editor: A poison pill

on August 05, 2014 10:40 AM

The pharmaceutical industry’s decision to market its products directly to the public rather than through professional contacts has produced a flood of unintended consequences.

TV advertising through amplified excited voices coming into homes include absurd claims for pills and liquids.

The message is double-barreled including disclaimers and frightening lists of side effects.

The result is a lack of useful information.

Perhaps the industry will decide to adopt a new policy of restraint in advertising.

Ralph J. Miller, M.D.

Indiana

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