Indiana County will be part of KDKA Radio’s “KDKA to Z” series, a monthlong feature that goes through the alphabet, taking KDKA Radio and its hosts to different locations through October.
KDKA CBS Radio Morning Show will broadcast from 5 a.m. to 9 a.m. Oct. 28 from IRMC Park on North Seventh Street in Indiana Borough. Morning show hosts Larry Richert and John Shumway will talk with guests from Indiana and shine a spotlight on what the county has to offer.
In addition, starting Monday, the Pittsburgh radio station will air segments about the county. The series of news and features will run daily throughout the week. An entry on Indiana is also included on KDKA’s website, CBSPittsburgh.com.
There, Indiana is noted for being the home of Indiana University of Pennsylvania, Jimmy Stewart’s birthplace, the Christmas Tree Capital of the World and “one of the best places in western Pennsylvania to live, work and play.”
Groups such as the Indiana County Chamber of Commerce tout the fact that bringing a radio show with millions of listeners into the county is a great opportunity to share what the area has to offer.
KDKA’s broadcasts reach 38 states and parts of Canada, according to information from the website of its parent company, CBSPittsburgh. com.
“It’s just an incredible opportunity to market Indiana County,” said Jim Struzzi, chamber of commerce president. “We want people to come out, interact with the staff from KDKA, meet Larry Richert and John Shumway.”
He’s hoping the news features and broadcast will cover many of the great places in the county, from Blairsville to Clymer to Smicksburg, as well as its attractions such as parks and trails.
Leadership and business owners are eagerly anticipating the visit from KDKA Radio, according to Struzzi.
“I have heard nothing but a tremendous response,” he said. “Clearly, one of the things we need to do as a chamber of commerce and a county is market ourselves, regionally, and really, nationally and globally.”
Since KDKA broadcasts via the Internet as well, he said, people from all around the world will have access to the radio station’s features about Indiana County.
Struzzi and the chamber has been working in recent months to increase the county’s profile throughout western Pennsylvania.
In September, Struzzi was a guest on KDKA’s morning show. The Pittsburgh Business Times has featured articles recently about Indiana County. An Oct. 11 story highlighted the development of local business parks.
In addition, Struzzi makes monthly appearances on Froggy 95.5 and delivers a weekly chamber of commerce report on Indiana’s 1160/WCCS.
The efforts, he said, are dedicated to increasing jobs, tourism and economic growth in the county.
While he expects being part of the “KDKA to Z” promotion will help do just that, he also anticipates the upcoming KDKA broadcast to generate widespread interest.
“I think it will be a big event,” he said. “People in this community respond well.”