A firetruck escorted Smokey Bear and Bobber, the Army Corps of Engineers mascot, to an open house Saturday at the Iselin fire station, which hosted demonstrations and children’s activities.

Smokey’s appearance coincided with the 75th birthday of the U.S. Forest Service’s mascot.

First appearing in August 1944, Smokey has been part of one of the longest advertising campaigns in history, making the phrase “only you can prevent wildfires” ubiquitous.

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Open house, demonstration, kids' activities, visit from Smokey The Bear, fire prevention programs at Iselin Fire Station. Celebration of Smokey the Bear's 75 years of fire prevention. Colton Williams, 1, gets a fire truck painted on his cheek by Nicole Dachille of Iselin. Colton is held by his mom Kelsey Williams of Indiana.

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Open house, demonstration, kids' activities, visit from Smokey The Bear, fire prevention programs at Iselin Fire Station. Celebration of Smokey the Bear's 75 years of fire prevention. Colton Williams, 1, gets a fire truck painted on his cheek by Nicole Dachille of Iselin. Colton is held by his mom Kelsey Williams of Indiana.

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Open house, demonstration, kids' activities, visit from Smokey The Bear, fire prevention programs at Iselin Fire Station. Celebration of Smokey the Bear's 75 years of fire prevention. Lilly Dachille, 7, Colors Smokey the Bear. She is the daughter of Thad and Nicole Dachille of Iselin.