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APOLLO-RIDGE: District advertising program approved

by on September 24, 2013 10:59 AM

Apollo-Ridge officials gave the go ahead Monday night to an online advertising program which could increase district revenue.

Ellwood City-based Thought Process Enterprises proposed the program to schools throughout Indiana and Armstrong counties this summer.

Board members moved in favor of signing up for the program, with vice president Forrest Schultz absent from the meeting.

The program comes at no cost to districts, according to school officials. Thought Process Enterprises uses a model where profits are shared between the company and participating schools. The company receives half of sales revenue. The other half is split between participating districts.

District officials said the school will have the final approval on ads, and that certain kinds of advertisement – such as for tobacco or alcohol – are prohibited.

As soon as today, an agreement with Thought Process Enterprises could be in place, according to Superintendent Matthew Curci.

“I think it’s an exciting opportunity for the district,” he said. “It’s a creative way to look at meeting needs within the district and generating revenue.”

He has been working with district IT staff on test runs of ads, making sure they will work on the district’s website.

Board president Greg Primm said other districts have met with some success in the realm of online advertising. And, he added, any additional revenue is a help.

“Even one ad is more than we’re getting now,” he said.

Thought Process representatives presented to the board at a meeting last month. The program was piloted at Seneca Valley School District last year and brought in an additional $20,000 for the Butler County district.

In addition to Apollo-Ridge, several other area schools have signed on to sell online advertising through Thought Process.

Also part of the roll out of a large advertising online model this year are Indiana Area and Homer-Center school districts.

At their August presentation, Thought Process representatives said they believed the program could one day bring in sales of up to $1 million an ad by offering advertisers exposure that covers a wide region. 

In other business, school directors:

• Approved the hire of elementary teacher Danielle King, of Saltsburg, pending receipt of required clearances. King will be paid $32,000 plus benefits per the Apollo-Ridge Education Association Agreement.

• Accepted the resignation of French teacher Lee Hedderman, effective Nov. 14, or sooner, if a replacement is hired before that date.

• Approved termination of its wrestling co-op program with Indiana Area School District. IASD decided to end its wrestling program co-ops so to not impact which class it holds in athletics.




Julie E. Martin is a staff writer for the Indiana Gazette. Among her assignments are coverage of the Apollo-Ridge School and Penns Manor Area school districts and also White Township.
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