JEFFREY TOBIN: You need coaching
Do you have interest in the paranormal? I’ve always had a real curiosity about things like flying saucers, strange ephemeral creatures and unexplained sightings of the freakishly interesting kind. Do I believe these things exist? Oh, I don’t know, but I want them to.
One of my favorites is the legend of the “Fresno Nightcrawlers.” Like a round head on two very long stick-like legs, these 3-foot-high “nightcrawlers” look awesomely scary. Do they exist? Probably not. But I want them to.
There is one true paranormal experience in business leadership I want to tell you about. Like those I’ve noted it is also unexplainable.
The difference is that this one is a very common and real phenomenon the vast majority of business leaders believe in, yet it is hardly ever seen. And like other paranormal events, this phenomenon has yet to be explained.
Just two weeks ago, Stanford University released its annual leadership study. They queried 200 CEOs around North America to discover how many of them had an interest in being coached, and compared the answer to how many were actually being coached. Their findings? Nearly 100 percent of respondents happily embraced the need for personal coaching. But how many of them actually receive coaching? Relatively few.
It’s unparalleled. It’s paradoxical. It’s paranormal.
Looking for CEOs who have coaches is a lot like looking for the legendary Sasquatch: We may be fairly confident that coaching goes on, but there’s just not much real evidence of it.
What activity helps to create the greatest sports figures? Coaching.
The world’s best musicians? Coaching.
Encouragement, accountability, insight, honest feedback and additional perspectives; these are but a few of the significant benefits coaches offer. And yet …
There don’t seem to be any clear answers to the paradox of why leaders appreciate the need for coaches of their own, while few actually hire them. Perhaps it is pride. Whatever the reason, the time for hiring a coach may be now.
Good coaches can charge anywhere from $150 to $500 per hour.
Some will contract with their clients for a year’s worth of service for tens of thousands of dollars. Pretty expensive.
But don’t let that shake you loose just yet. Perhaps you only need a weekly half-hour session for accountability and some honest feedback. How much return might you see on that kind of investment? Probably much more than the cost.
I’ve enjoyed coaches throughout my own career. I know they exist because I’ve seen them myself. And I have pictures to prove it.
Want to be your best? Don’t just believe in coaches … go out and catch one. That simple action may make you a legend yourself.