Event planning seminar scheduled next month
October 06, 2013 1:45 AM

Event planners from western Pennsylvania have a unique opportunity to learn how to execute more successful events during the “Strategies for Successful Events” seminar on Nov. 1 at the Cranberry Highlands Golf Course in Cranberry Township, north of Pittsburgh.

The event will be held from 10 a.m. to 3 p.m. and will be hosted by the Pittsburgh & Its Countryside Tourism Marketing Group. Participating destination marketing organizations from Armstrong, Butler, Greene, Indiana, Lawrence, Mercer and Washington counties are sponsoring and underwriting the event.

Organizers of festivals, fundraisers, special events and more will learn strategies to increase attendance and revenue and get tips to enhance logistics planning, public relations and marketing efforts.

Topics and presenters include:

• Operations: Holly Muchnok, East Wing Events

• Finance/Budgeting: Michael Peuler, CPA

• Sponsorships: Ken Cuccinelli, Quest Four

• Public Relations: Patti Jo Lambert, Butler County Tourism & Convention Bureau and Bantam Jeep Heritage Festival

• Marketing: Melanie Querry, Beyond Spots and Dots

“The seminar is ideal for tourism-oriented organizations and businesses that host or want to begin hosting events,” said Penny Perman, executive director of the Indiana County Tourist Bureau, said in a release. “We all know that successful events are one way to bring tourism dollars to our communities. Participants will walk away with new ideas and strategies to improve their event and make a bigger impact.”

A fee of $5, including lunch, will be charged to members of the participating agencies. Nonmembers will be charged $10. Transportation will be provided for the event. The bus will leave Indiana at 7 a.m. and return at approximately 6 p.m. Those interested may attend the event by using their own transportation, but must still register through the Indiana County Tourist Bureau. Space is limited to 150 people. Reservations must be made by Friday, Oct. 25. To register for the event, call Indiana County Tourist Bureau at (724) 463-7505.

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