Iconic Bayer sign to go dark
PITTSBURGH (AP) — An iconic sign atop Pittsburgh’s Mount Washington won’t have the Bayer name in lights much longer.
The chemical and pharmaceutical giant said Thursday that it no longer wants to pay for the 30-foot-tall advertisement and asked sign owner Lamar to turn it off as quickly as possible.
The Bayer name has been in lights on the sign since 1995 and the company has long complained that the 90-year-old sign is in need of lighting upgrades and repairs.
A real estate manager for Lamar said a new advertiser is being sought and an application is pending with the city to authorize repairs and upgrades.
Germany-based Bayer has about 2,200 employees in suburban Pittsburgh where it houses the North American headquarters of its material sciences business.